Monday, June 24, 2013

Now Hear This 6.24.13 Zelma Rose Look Book Release

We have been working behind the scenes at ZR for the last few months on our much anticipated 2013/2014 Look Book. Always a group effort, it really does take a village, I finally had the printed version in my hands for the first time on Friday. Remembering the day of the shoot and all the friends who came out to say hello and lent a hand really made me smile.We have such a close network of fellow makers here in San Francisco, it makes taking on the big projects a whole lot of fun.

The idea for our Look Book happened organically. I was in the process of looking for models when I met Jared Grellner and Bobby Jernegan. Jared had just launched Tomfoolery photo booth and Bobby was hard at work setting the stage for Crescent City's newest destination restaurant Porcini. One of my favorite parts of working in Norcal is being surrounded by creative, energetic, and inspiring business people. Jared and Bobby were exactly who I wanted to represent, as they inspired so much of what goes into our designs. The stage was set to use local business favorites as models. I asked friends Ashley Thomas of Happy & Good and Stephanie Bodnar of Honey Cooler Handmade to join in on the modeling fun, rounded up my two favorite photographers Sarah Deragon and Meg Allen, scheduled Rebecca Taff for hair and makeup and secured the Makeshift Society for our studio for the day. Graphic Designer Molly Covert of Rabbit Foot Fern pulled it all together with the Look Book design.

The shoot was so much fun and the laughter and 90's dance jams really came through in the photos. I am so grateful to everyone involved for their hard work and endless support. Hands down my favorite things about running the show at ZR is getting to know my fellow makers, movers, and shakers. San Francisco has a special collection of  creatives working hard day and night on their dream. We love being a part of the community here.

Pay us a visit later in the week for details on your chance to win your very own print copy of our Look Book along with an exclusive ZR design of your own.  We will be giving away a Look Book Style Kit from our Men's & Women's line. And let us know what you think of our Look Book!

Happy Monday



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