Wednesday, September 17, 2014

From the Studio: Zelma Rose Named Martha Stewart American Made Finalist!

So there I am at my desk Monday morning scanning through my spam when what do I see but an email from Martha Stewart American Made. I nearly missed it!  Congrats, it says, Zelma Rose has been chosen by Martha and her esteemed panel of 16 judges as a finalist!

Zelma Rose Finalist Page at American Made
Here's where I need your help! Voting started Monday September 15th, and after being a finalist for the third year in a row, I think it's time I get to meet Ms. Martha face to face, don't you?! So let's get out the vote and send me to NYC to meet Martha! All you have to do is click here. You can vote up to 6 times a day everyday through October 13th. Martha and her team will announce 10 winners in October. So keep your fingers crossed and head on over to my profile and vote! It has been with all your love and support that ZR is the business she is today, let's take this thing to the next level and send me to NYC! 

Martha likes me! She really, really likes me! If you are a friend and follower of ZR then you already know about my obsession with Martha Stewart. You can read more about my love of this big bad ass business woman here. As you can imagine this is all pretty exciting. Of course I'd love to win this thing! There's some great prizes like $10,000 for my business, and a bunch of opportunities to partner with Martha Stewart Living. So yeah it would be great for ZR! Plus, I would love the extra visible platform to talk about Zelma Rose's commitment to supporting mental health services for our Veterans through organizations like The Wounded Warrior Project.  So spread the word and cast your vote! I can't do it without your support.

Go ZR go!!



Monday, September 15, 2014

Good Measure: How to Tie a Bow Tie

This past weekend while working at Brit + Co Re:Make, I got to speak with a lot of you in person. The Men's Collection always does well at shows and I love seeing what patterns you are drawn to and how you mix and match your neck wear and pocket squares. Everyone has their own unique style and I absolutely LOVE that!

There is never a time when I am in person that I am not asked to give a demonstration on how to tie a bow tie. Makes sense right?! I spend a lot of my time tying bow ties around the necks of some pretty spectacular people and I am always happy to share my tips for tying the perfect knot. When I cannot show my knot tying skills in person, I like to send customers a few video links to some of my favorite demos. I'm currently storyboarding a Zelma Rose How to Tie a Bow Tie video...I'm just looking for the right director and crew...any ideas? Until then, I thought I would share some of my favorite How to Tie a Bow Tie videos all in one place.




Friday, September 12, 2014

4 the Record: Joni Mitchell Blue

What to say about this album?! One of Rolling Stone's top 500 of all time, an epic and moody journey into the musical and lyrical genius that is Joni Mitchell. I first heard Blue in college, which seems so late to me now. I bought it on a solo trip to the record store one afternoon and knew about 10 seconds into All I Want that this would be an album I would listen to for the rest of my life. I get to share it with my daughter now and we often sing Blue at bedtime. The highs and lows are a bit of a struggle lyrically for the rest of us Joni, but I think that's what leaves us so in awe. The deep soulful lyrics and your soaring voice reminding us that music is indeed something that lives in our hearts.

Blanket | Hand Dyed Bow Tie | Dress | Rain Jacket | Joni Mitchell Blue | Bag | Hand Dyed Painting | Chukka Boot | Skirt

As always click on the links below the photos to find out more about my "Blue" picks.

Happy Friday!



Wednesday, September 10, 2014

The Homestead: Pillow Talk

Home Decor Remix with Personalized Pillows 

This post is sponsored by Tiny Prints. Thanks for supporting this partnership! All thoughts and opinions are 100% my own.

An interior design friend once told me, "You can change it all with a pillow." She was right and ever since I have been on the hunt for the perfect pillow. Luckily my laid back, modern, boho style has remained true through the years and the furniture I fall in love with stays with us until the bitter end. With our most recent move and remodel, we did spring for a few new replacement pieces, but other than that everything else has traveled with us from North Beach condo, to Noe Valley Victorian and now the Fairfax mountains. When things with the remodel, okay part of the remodel, finally settled, I was on the look out for some stylish and unique ways to put a little spin on our old favorites and pillows seemed just the thing. 

Pillows can have a huge impact on the style and design of a room. Color, pattern, and texture all play a part in bringing a room from traditional to modern, and minimal to eclectic. As always, I had a few requirements when it came to adding a little spice to the homestead. One, I did not want to spend a fortune. I'm all for investing in home decor. You all know how I feel about mid century chairs! However these days with a couple of dogs, a toddler, and life generally being lived outdoors I needed something that wouldn't break my heart if if came face to face with a muddy dog. Second, I wanted something personal. My daughter is big into story telling these days and likes to know where things come from. Adding something personal and custom that had a story just felt right.

After some searching, I finally decided on creating a collection of custom, personalized pillows over at Tiny Prints. They just launched a new home decor collection that allows you to take your own photographs and print them on a number of fresh and modern designs. I picked a few of my favorites and I'm so happy with the results. 

I have to say I was very impressed with the quality of the printing. I'm super picky when it comes to this! The color must be perfect! I chose a number of my own photos of natural objects found around our home, as well as a beloved landmark and everything translated beautifully to the fabric. 

You can see I already lost the Bold Crossing monogram pillow to Sherman. He kind of insisted, and who could blame him?



Original photography, art direction + styling for Zelma Rose by Lisa Anderson Shaffer

This post is sponsored by Tiny Prints. Thanks for supporting this partnership! All thoughts and opinions are 100% my own.

Monday, September 8, 2014

Good Measure: Pattern Play

My mom surprised me with the perfect gift the other day. I love post cards and I love pattern, so the new collection of postcards named Pattern Box pretty much made my day.  The beautiful box, as you can see below contains a curated collection by the Textile Arts Center of 100 postcards from 10 favorite designers.

I often talk about mixing it up in terms of pattern and style when it comes to your closet, but the same goes for home decor. While a little pattern can go a long way, when it's done right, pattern play wins every time.

You will be seeing these cards pop up in product photography and style photo shoots for Zelma Rose. They have been officially added to my beloved postcard collection and I can't wait to create some new vignettes alongside my designs.

First on my list though is choosing a small collection to frame in my studio. I'm definitely having a hard time, so if you see any favorites in the bunch give them a shout out!



Original photography, art direction + styling for Zelma Rose by Lisa Anderson Shaffer

Friday, September 5, 2014

4 the Record: REM Green

If you have been following my 4 the Record posts lately it looks like I don't listen to anything past 1995. Sometimes that's true, but mostly I just go with what I'm feeling at the time. I heard the song Stand in the car earlier in the week and was reminded how much I don't particularly like that song, but also how much I love the album it's on. Green was one of the first records, that's right, records, that I remember buying myself. It's both sad and sweet, poppy and deep. When I first heard You Are the Everything I was sure that no greater love song could ever exist. Turns out they do, but many songs on this album still fill me with memories and good feelings and there is nothing wrong with revisiting that.

Pullover Dress | Men's Dress Shirt | Knit Hat | Vans Slip-on | REM Green |
Cropped Sweatshirt | Envelope Clutch | Hand Dyed Bow Tie | Skirt

What will you be listening to this weekend?



Wednesday, September 3, 2014

The Homestead: Urban Outfitters is Killin' It

As you know I am always on the lookout for creative and beautiful ways to spruce up the old, or in our case new, homestead. No matter the new addition my requirements remain the same, it must be beautiful design, livable, and match my laid back, modern NorCal style. If you have been scrolling around on Pinterest lately you may have noticed some exciting things going on over at Urban Outfitters. Quite simply they are killing it with the styled home decor photo shoots. I love the combination of creative and livable style. It all has a young vibe, but is something all of us can incorporate into our homes. When it comes down to it, I dig on the spirit, UO! I pulled together some of my favorite pieces from their Apartment collections all while dreaming about seeing them in my very non-apartment mountain home. 

Genius move with the Marshall amp. I would have been doing this for years if I had thought of it. At the top of my must make it happen list.

Bohem Duvet

Media Stand | Chair | Pillow
I love the mix of mid century and western style. Perfect and perfectly livable. 

Blanket | Sofa | Pillow
Textures and pattern rule here. The key is to focus on a color to tie it all in. Here black and brown unite the pattern play.  

Rug | Coffee Table
The perfect combo of soft natural woven fibers with some good old industrial metal. Always a hit.

What has you inspired?



All photography courtesy of Urban Outfitters