Monday, July 21, 2014

Zelma Rose Birthday Bash Giveaway Part 3

Happy Monday! As we are nearing the end of the ZR birthday month, we have two more giveaways before we close the month out with a bang! This week's giveaway is all about fall. While it may seem like the pineapple is the fashion icon du jour, if you haven't noticed, butterflies are popping up everywhere for fall 2014 and spring 2015. And why not?  Who doesn't love a good butterfly? As part of the new Men's Collection I included a gorgeous cotton and linen blend butterfly fabric, and as always the loyal ZR crew has been right on trend, making it one of the most popular designs to leave the studio lately. In response to it's popularity and your requests to see it pop up in the Women's Collection, I created this very special butterfly statement necklace a few weeks ago. Don't look for it on the website, you won't find it there, it's only currently available by special request and at in person events, but it can be yours this week as part of our giveaway!

Zelma Rose Butterfly Statement Necklace
Here's how to enter and a chance to fly your very own!

1. Head on over to my Instagram feed @zelmarose.
2. Follow me, if you don't already.
3. Comment on the post with your favorite color combo: Grey,Yellow + Grey, or Black. 
4. Encourage your friends and followers to participate by using the #zrbirthdaygiveaway. When I see over 50 original comments I'll add a second winner to the mix.
5. Winners will be contacted via Instagram in the comments section later in the week.

Good Luck!

xoxo

Lisa

Monday, July 14, 2014

Zelma Rose July Birthday Bash Giveaway Pt 2

Well the party continues here at ZR as we celebrate 4 strong years with the best customers ever! This week I am thanking all the ZR Bow Tie loyal out there who have worn out neck wear for everything from their wedding to awards shows and television appearances. I love seeing ZR out in the wild and you guys and gals know how to represent! The ZR Bow Tie Collection has a few tried and true favorites but the standout this year has been the Emerald Green + White Polka Dot Bow Tie.

Zelma Rose Emerald Green + White Polka Dot Old Fashioned Bow Tie

When Pantone announced that Emerald was the color of the year for 2013 you took notice! This bow tie shot to the top of our collection and has stayed there as those loyal to this gorgeous green have continued to discover it's style and versatility. To celebrate it's celebrity status among our collection we are hosting a giveaway for this lovely little gem this week. 

Zelma Rose Emerald Green + White Polka Dot Old Fashioned Bow Tie
Here's how to enter and a chance to snag your very own!

1. Head on over to my Instagram feed @zelmarose.
2. Follow me, if you don't already.
3. Comment on the post.
4. Encourage your friends and followers to participate by using the #zrbirthdaygiveaway. When I see over 50 original comments I'll add a second winner to the mix.
5. Winners will be contacted via Instagram in the comments section later in the week.

Good Luck!

xoxo

Lisa


Wednesday, July 9, 2014

A Maker's Guide to Renegade Craft Fair San Francisco


It's that lovely time of year again when that crafty gang from Chicago invades Fort Mason in San Francisco with the Renegade Craft Fair. As a RCF maker going on 4 years now it is one of my favorite events of the year.  Not only is it fun to meet my customers face to face but it is also a time to see fellow makers that I admire and have befriended through the years.

I start prepping for Renegade a few months ahead of time. With nearly 30,000 visitors in a single weekend, I need to be in top form with plenty of designs on hand. I am really excited to be sharing a booth again this year with my gal pal and Existential Crisis Club partner in crime Molly Covert of Rabbit Foot Fern. Molly and I always have a good time together and we have been laughing ourselves silly over on ECC since it's birth last fall. I love working with Molly and if she wasn't already in my booth, Rabbit Foot Fern would be on the top of my list of local SF makers to check out.

With so much to see even as a vendor it can be overwhelming narrowing down the amazing makers to check out at Renegade next week. To help you get your RCF game on, I pulled together a group of locals that I love. Yes, these are my friends too and I am so okay with playing favorites! Links are below the photo.

Etta + Billie  Molly M Designs  Abacus Row  By Madeline Trait Designs  Petit Collage  Julia Lucey


I'll be at booth 160 right up front, so stop on by and say hello! 

xoxo

Lisa


Monday, July 7, 2014

Zelma Rose July Birthday Bash Giveaway


This July marks our 4th birthday here at Zelma Rose and we couldn't be more excited! It's been a long road full of transitions, fun, and surprises and I want to thank all of you for being along for the ride. What started as a part time return to my fine arts roots has blossomed into the successful business it is today all thanks to you, my loyal ZR supporters. I think of you all each step of the way. You inspire me to be the best maker and business woman I can be, simply by being the best and most generous customers.

To celebrate I'm hosting a giveaway every Monday in July. That's right, you'll have 4 chances to win your very own ZR design over the next weeks. Each Monday I will post the giveaway item here on the blog and on Instagram. To participate you will need to visit my Instagram feed @zelmarose, follow me, if you don't already, and follow the prompts in the comments section. Each week you will have the opportunity to double your chances. When the posted image reaches past 50 unique comments on Instagram (that's comments from 50 different people), I'll add an another winner to the mix.

For our first giveaway, I thought it appropriate to start where it all began, the Zodiac Constellation Collection. My first really well known set of ZR designs, the Zodiac Collection was born after a trip to Yosemite. I have never seen so many stars! When we returned I took out my needle and thread and got to work. I wasn't sure what the process was going to reveal, but the results have been a customer favorite going on nearly 3 years now. I've even gotten to see a few ZR Constellation tattoos!

Zelma Rose Zodiac Constellation Collection
Here are the giveaway rules: 
  1. Head on over to my Instagram feed @zelmarose
  2. Follow me, if you don't already.
  3. Comment on the post with your zodiac sign and most beloved trait.
  4. Share the post by reposting the photo on Instagram and tagging @zelmarose and using the #zrbirthdaygiveaway
  5. Encourage your friends and followers to participate. When I see over 50 original comments, I'll add a second winner to the mix. 
  6. Winners will be contacted via Instagram in the comments section of the post later in the week.
Zelma Rose Gemini Zodiac Constellation Collection
You will have 24 hours from the time the photo posts to enter each week. Good luck and I can't wait to celebrate with all of you!

Zelma Rose Zodiac Constellation Collection

xoxo

Lisa



Monday, June 30, 2014

Good Measure: The Secret to Jack White's Sexy

Full disclosure, I love Jack White. Pretty much everything about him. Musically he blows my mind and everything else he has going on I'm more than comfortable with. So yeah, I think he's sexy. There is something about him though that I'm not so sure he is given full credit where credit is due. The good news is the secret behind his sexy is not his rock star status, although it doesn't hurt, but something that we can all tap into when it comes to looking our best. When it comes to finding the perfect fit, Jack nails it every single time.


Jack White knows good tailoring and this is showcased by the wide variety of different wardrobe choices he makes. Sure his color palette is minimal, totally smart by the way, but the texture, design and prints are always bold choices and fit perfectly. From t-shirts to suits, coats, and skinny jeans there is rarely an outfit that is too tight or too loose. He always looks good and given his often complex pattern choices, this can be difficult for someone of a more average frame. He's not your typical too skinny rock star. He's got a bod just like the rest of us and one that he needs to be able to move around on stage. If you happen to catch a Jack White appearance on stage or TV, here are a few points of fit to look for and ones that you can emulate when shopping for yourself. 
  1. Find a tailor. It doesn't matter if it is the one on staff at Nordstrom, at your local dry cleaner or an uber fancy one that requires a secret handshake. Find one you like that can work on reasonable notice and can get to know your measurements.
  2. Stay true to your style. Jack has a definite style. He does not wear loose fitting clothing, his suits are slim cut and his t-shirts are always the perfect combo of fitted but not too tight. Whatever your jam when it comes to fit, be consistent. If you like a longer arm on your suit jacket then stick with that. A certain type of cuff, be loyal. I'm not discouraging you from trying new things, but if you want to venture out into texture and pattern like Jack does, keeping the silhouette simple and consistent is key. 
  3. Double check the shoulders. Shoulders need to be perfect. There I said it. Whether we are talking about a suit jacket, leather, or a dress shirt, make sure the shoulders fit you right. This can be a dead giveaway and really make an otherwise pulled together look appear disheveled. If you need a bigger size for the shoulders to fit, get the rest taken in. A smaller size, have the sides taken out. A tailor will know what to do. 
  4. Do not be afraid to tailor knits. That's t's, sweats and sweaters, people. If you like a longer t-shirt, great, I do too, buy a bigger size and have it taken in. The same goes for sweaters and sweatshirts.
  5. You are beautiful just the way you are. Really, it's true and unless you fit a very narrow margin of who a garment is actually sewn for, things are not going to fit properly. Don't take it as a personal failure. It's not. Not even close. This is why having a tailor you trust is so important. Wear what makes you comfortable, just like Jack does. If something doesn't fit quite right, it doesn't necessarily mean it is not for your body type, it might just not fit you properly yet. 

Got questions? Leave them in the comments below, and of course share your photos with #goodmeasure

xoxo

Lisa



Friday, June 27, 2014

Alt Summit Recap Part 4: Building Your Business on Instagram Cheat Sheet

Photo by Sarah Deragon
One of the highlights of Alt Summit for me this summer was teaching an Instagram Design Camp class with my gal pal and tag team teacher Sarah Deragon from Portraits to the People. If you have taken one of our classes before then you know we LOVE to teach together! We had such a great time meeting all of you and dropping some serious science all over your Instagram game. With over 200 million monthly users and some incredibly creative ways to promote and monetize your brand, Instagram is here to stay. If you haven't tried it out yet, or feel like you don't have the camera skills to help your brand soar, we want to encourage you to give it a go and see what it can do for your brand. If you missed the class or were busy furiously taking notes, some of our top 5 Instagram tips are below. Got questions? Want us to bring our class to your office or community? Comment below and we will elevate your Instagram game in no time!





A big thanks to Alt Summit for such a great time! And a special thanks to Nate Mahoney of Moving Image Design for helping our presentation come to life. 

xoxo

Lisa











Wednesday, June 25, 2014

Alt Summit Recap Part 3: Martha Stewart is a Beech


Photo by Lisa Anderson Shaffer
I wish I could say that when I learned Martha Stewart was speaking at Alt Summit this summer I had an amazing moment of excitement and reflection but alas, no. To be honest I found out in the middle of juggling a busy day at work, a vomiting dog and a screaming 3 and a half year old. Such is the endless glamor of my life. I barely had time to think about it other than, holy crap, I'm speaking at the same conference as Martha freaking Stewart, I wonder what her hair smells like.

As the conference neared I began to get pretty excited. Martha has been an icon of mine for a long time now. She is an incredible business woman and in her own way made creativity something to build a serious business around. I think those of us taking part in the maker and small scale manufacturing movement should indeed give a nod to the woman who 84 published books later, started an empire from a secret kitchen in her basement.

In preparation for Martha Day, the best I could muster was to order a set of Tattly temporary tattoos for myself and gal pal Sarah Deragon so we could show our Martha pride. When I went as so far to think about a question I might ask her, I couldn't even narrow it down. I wanted to hear it all. Every little thing.

Photo by Justin Hackworth
Let me say first that Martha doesn't disappoint. She is seasoned in every way and clearly has some serious media training. While answering Gabbie's questions she panned the audience and it was like she was having a private conversation with each and every one of us there. Martha exudes a confidence and self assurance that I imagine can only come with age. It is not a brash or arrogant confidence, but a very comfortable and warm one. She is who she is and is totally unapologetic for her successes, failures, beauty, and humor. It is both relaxing, reassuring, and contagious. I will call upon that feeling in moments when I feel other than myself.

I took some notes and compiled them below as best I could. They are the funny, inspiring, and mind melting bits and pieces that I took away from the experience. I think Martha's essence, and the experience for all of us that day was captured brilliantly by photographer Justin Hackworth. These images give me chills and I decided to include the more private images of the day with my quotes below.

Photo by Justin Hackworth
"I was the beech tree, not the bitch tree. That's the beech tree."

"Media leads and merchandising follows."

"Careers evolve, leave room for that."

"Everyday is a kind of turning point."

Photo by Justin Hackworth

"I have zero privacy, I've learned to love it."

"Entrepreneurs work 7 days a week."

"Rely on your mothers, we are not so stupid!"

"I don't like going to cocktail parties."



Thanks Martha

xoxo

Lisa