Sunday, April 13, 2014

Good Measure: Storing + Caring for Your Bow Ties

I am often asked by customers and styling clients about caring for and storing bow ties. When it comes to finding suitable storage for your bow ties, it really depends upon whether or not you wear one 5 days a week. For the occasional wearing it is best to roll or gently fold them in a box, to protect from dust and fading. Some brands, like ZR are sold in appropriate boxes for storage, if this isn't the case, you can find a nice selection of plastic, wood, and even woven storage solutions at stores like Target and The Container Store.

If you wear a bow tie 5 days a week you might want to consider investing in a stand or a sturdy display box. I like to use a stand in the studio, as it allows me to really see how the bow tie looks tied, and makes for a nice display. A stand is also the perfect place to place your bow tie the night before you are going to wear it. Setting it on a stand, or even tying it allows it to breathe, helping remove any subtle odors and animal hair.  It also allows you to see if there are any stains, or threads that need to be removed. I've used our newest designs below, from the Zelma Rose Hand Dyed Collection to illustrate how we store and display bow ties in the studio.

A collectors box is also a nice storage option for frequent wearing. Again, the bow tie can be tied, or rolled, and a beautiful box makes for a handsome display in your closet or on top of your dresser. 

When it comes to care, there are a few important things to consider. First, and this is really important, iron your bow tie before every wearing. Ironing your bow tie, no matter the material, helps to achieve the perfect knot. A warm iron, low steam, will iron out any wrinkles and help remove odors. Second, after wearing let your bow tie air out. Don't put it right back into a closed box or a crowded drawer or closet. Anything that is worn around the neck is really good at picking up odors. Whether it is hair product, sweat, or food, you want to give your bow tie a chance to breathe before putting it away. Lastly, to remove any stains, or threads, do so carefully and with a light touch. If it seems totally out of your league, then best to bring it to a dry cleaner, they will know exactly what to do. A little warm water and a very gentle sponge can work wonders, but be sure to not scrub, this will ruin any fabric. 

Let me know how you store your bow ties! And of course include your questions below.



Sunday, April 6, 2014

Good Measure: Incorporating Heirlooms into Your Everyday Wardrobe

I love jewelry. This should not come as too much of a surprise, but to be specific, I have a bit of an unhealthy obsession with gemstones and diamonds. It all started with the sciences and my days as a child spending hours in the rock and gemstone room at the Museum of Natural History in New York City. The color, cut, shine, and geometry really spoke to me and does to this day. What can I say, I love shiny things! I am lucky enough to be a part of a long line of women who have felt similarly and over the years I have been the recipient of some big and beautiful gemstone rings.

To be honest it took me a long time to feel comfortable working my family heirlooms into my everyday wear. I usually dress pretty casually when in the studio and when I am off duty, I like to dress up, but was always concerned about making too much of a statement. As I have gotten older I have cared a lot less! The jewelry I have collected is the story of the women in my family. It is important to me and that is enough to wear it out and about as I choose.

My favorite way to wear my rings is to stack them. I love all the color, the combination of metals, and different cuts of the stones. They always start a conversation and I adore sharing the story of who the ring belonged to and when it was passed along to me. I have a few rings that belonged to my Great Great Grandmother!

I have collected a few tips below on some of the things I have learned along the way about caring for and wearing heirlooms. However you wear them, please wear them!  They do no good being hidden away. If you are at a loss for how to work them into your wardrobe, drop a comment below, I'm happy to help you out!

1. Know what you are looking at. I always recommend having heirlooms appraised. This has little to do with monetary value and everything to do with understanding the metals, stones, gears, etc. of the piece. Some items that appear gold might be gold plate, platinum, etc. These differences matter in terms of care, longevity, and value for insurance. 

2. Be brave. Just because an heirloom might not be your style, don't be afraid to take it out for a test run. If it has deep meaning to you but seems foreign to your look, give it a go for a few months. Try it out with a variety of looks from casual to formal. If it still doesn't float your boat, tuck it away in your safe deposit box for a year. If you haven't thought about it or thought of passing it on to another family member, consider giving it to a friend or selling it. 

3. Record the story. When you receive an heirloom make sure to ask the story behind it. Who did it belong to? When did they acquire it? Was it a gift? Keep the details in a notebook or on the cloud so you can pass the story on to the next recipient someday. 

How do you wear your favorite heirlooms? Post a photo on Instagram with #GoodMeasure to share your story.



Thursday, April 3, 2014

Style + Shoot Instagram Class Recap

I love teaching!  It's hard not to, when time again time again, I have to say, I get the best students ever!  Sarah Deragon of Portraits to the People and I were so lucky earlier this week to have a room full of women excited about getting their businesses noticed on Instagram.

Portraits To The People Photography 2014
Style + Shoot, held at the Makeshift Society in San Francisco, was the first in a roll out of classes as part of the Mind Your Business School: A series of savvy DIY classes designed to boost your business with a take action attitude. Sarah and I have been working on Mind Your Business School for about a year now, and we are excited to say that this is just the beginning. We will be announcing new classes throughout the spring and summer as well as exciting opportunities and events to come.

Portraits To The People Photography 2014
I am always inspired by other makers and business women and this week was no different. What excites me most is the diversity in interests; we had jewelry designers, illustrators, public relations experts, and bloggers, all interested in telling the story of their business via Instagram.

Portraits To The People Photography 2014
Portraits To The People Photography 2014
Portraits To The People Photography 2014
If you missed out this time around, have no fear, we are in the process of bringing Mind Your Business School classes to different venues across the Bay Area, so stay in touch and let us know where you would like to see MYB School next!

Portraits To The People Photography 2014



Monday, March 31, 2014

Good Measure: Spectacular Specs

Glasses are a part of my everyday. I'm lucky enough to be able to go frameless when necessary, but when it comes to working in the studio, it would be headache central without them. I'm always on the lookout for a good pair, one that will suit my needs while working and one that works with my wardrobe. This past year I have managed to curate a nice concise collection for myself. Here are my go to glasses from top to bottom: Warby Parker Aldous Sunglasses, See Eyewear, and Warby Parker Japhy.

I know some of you are the tried and true single pair type, while others will have as many specs as pairs of socks. Whatever your pleasure, proper fit is essential to helping you not only look your best, but see better too! Below are my tips for finding the perfect pair.

1. It's all about the numbers. For some of us, fit means the width of the glasses, others the height. When you know which measurements fit your face best, you can narrow down your search and even successfully buy vintage frames online. For me it's all about the width of the frame, so I pay the most attention to the measurements across the top of the glasses. For example, the Japhy measurements are 49-17-145. This means that the part of the glasses that sits in front of each eye is 49mm wide. The bridge is 17mm wide and the length to the temple or the arm of the glasses is 145mm long. The 49mm number is the most important to me, as I look best in a pair that has a larger number here.

2. Near and far. When trying on glasses, look at yourself from near and far. Some frames will kind of blend into your hair or skin color depending upon distance. If that's your jam than fine, but be aware that pink frames on someone with pinkish undertones to their skin might be a bit too much to take.

3. Purpose. As you can see above, I have two pairs of very different glasses. The Japhy specs from Warby Parker are my studio glasses. They fit snug, do not slide down the bridge of my nose, are sturdy, and the price is right so that if I scratch the I am not completely heartbroken. My pair from See Eyewear were significantly more expensive. They are my off duty glasses so to speak. I wear them out to meetings, conferences, speaking engagements. My blue cat eye glasses are more of a fashion accessory and part of my closet. I was initially surprised to find that blue acts a neutral for me, there has never been a time when I thought the blue specs didn't compliment what I was wearing.

4. Try and try again. You may think you know what frames you want, because they look good on your friend, or style icon, but keep an open mind! To truly get the best pair for you means thinking about your individual face and what fit and frame color works best for you. This often means trying on a lot of different pairs and being open to possibilities that based on frame style you might discount. As long as the frame fits within your preferred measurements, try it on, you never know!

As always, please include your questions below. I'd love to hear about how you found your favorite glasses!



Thursday, March 27, 2014

Style + Shoot: Instagram Class

On April 1, I'm teaming up with photographer Sarah Deragon at the Makeshift Society to teach a class dedicated to getting your business seen on Instagram.

I love Instagram and it is by far my favorite social media. Product styling and photography is one of my passions and I'm so lucky I get to spend a good deal of my time behind the camera at Zelma Rose. I started doing all ZR product photography out of complete necessity. Being on a shoestring budget in the early days meant everything was DIY! While that means wearing many hats, it also allows the opportunity to discover hidden strengths and passions you didn't really now about. Turns out I love shooting and styling product and remain the ZR product photog to this day.

Sarah and I love to work together and teaching this class seemed like a natural fit. Sarah is an iphoneography maven and excels at getting great shots with minimal fuss. She's taught iphoneography classes all over SF and knows the best tricks to nailing the perfect shot. We are all abut sharing our quick tricks and tips to get your Instrgram gallery looking it's best and being a stellar representation of your brand.

Here's a peek at the class agenda:

In this class we will:

Tackle lighting
Talk about composition
Play with creating vignettes
Learn how to effectively tag and interact with fellow business owners and customers
Learn how to create an engaging and eye catching gallery
Have a fun photo challenge & share the final images with one another
Get hands on with four apps – ProCamera, VSCO, AfterLight & Over

I hope you can join us!

For more class information and to snag your spot, visit the Makeshift Society website. And don;t forget to follow along with us on Instagram:




Sunday, March 23, 2014

Good Measure: Classics Endure

I'm dedicating Good Measure this week to a few of my favorite classics. The sure sign of a tried and true classic in my book is if it stands the test of time and can be worn by he + she. 

With this definition in mind there seems to be no truer classic than the "Chuck." Converse All Stars have been a part of my wardrobe since the 6th grade. I remember my first pair, peach high tops. They were rad then and truth be told if my foot hadn't kept growing they would probably still be gracing the floor of my closet. Perfect for he + she and made for the early spring time weather a good pair of Chucks will make any outfit an instant classic. I like to wear mine with a straight leg skinny jean, I'm partial to the Matchstick cut from JCrew, a V-neck t a ZR necklace and lots of gold bracelets. 

A good watch can be the backbone of a look. Funny now that we don't rely on them so much anymore, the watch has really become a statement piece rather than a timepiece. Watches don't get much more classic than the Patek Philippe. I am lucky enough to have my husband's grandfather's Patek. It was given to Harry on October 1, 1961 as a retirement gift from Harrison Walker Refractory. The watch is set in Rose gold and has a stretch gold plate band that I just can't part with. While this style was made for a men's wrist, I have always loved the chunky feel of an oversized watch. 

And then there's the Hummingbird. If you don't play guitar, you really should. What are you waiting for? Gibson is a classic and for the loyal fans, nothing else sounds quite the same. You either love or loathe the sound. I bought my crazy one of a kind Gibson Hummingbird when I first moved to San Francisco a million years ago. It's a 1976 factory second and the entire guitar is stained cherry instead of sunburst because of a dark piece of wood that was placed front center of the body. To say I love this guitar would be an understatement. It is an enduring classic in my life and I plan on passing it down to my daughter someday. 

What are the classics in your wardrobe?



Sunday, March 16, 2014

Good Measure : Transitional Denim

I LOVE denim. I am a fan of denim for everything from working in the studio, to meeting with clients, and for a night out on the town. Here in Northern California, our winter is quickly turning to spring and it's time to break out the transitional wardrobe. In early spring our temperatures can range from in the high 40's in the morning to the high 70's in the afternoon, leaving us in transition hour by hour. Making denim a staple of your transitional wardrobe this time of year can work not only in battling the highs and lows of the temperatures, but the weight of denim can help you warm up or cool down your favorite winter and spring garments. Think of denim as a neutral these days. Mix it with pattern, other denim, sweaters, leather, it's your blank canvas. Do yourself a favor and invest in a well fitting denim shirt. Again, proportion is everything. My current favorite, shown here is from Madewell.

I actually own two of these shirts and love the chest pockets, boyfriend fit and long length in the back, which pretty much means it fits me like a shirt should. Denim works tucked, un-tucked, with a tie, scarf, statement necklace, sweater, and over a lightweight blouse. It really is the hardest working garment in my closet. Chances are if you see me off duty, I'm rocking this shirt with jeans or tied on top of a maxi skirt, with a scarf and clogs, running after my daughter. 

What's your go to transitional piece?