Now Hear This 5.28.13 Holy Gentleman's Quarterly

Last Monday morning my eyes nearly fell out of my head. As I woke and grabbed some coffee on the way to the studio I just happened to check my Instgram feed. I love posting new designs and photos from the studio on my feed and i usually check it first thing in the morning to catch up on all things photographic. To my surprise, Justin Doss, the fashion editor for GQ had posted a photo of a few items from our Men's Collection. I screamed. Loudly. This was big! I did a celebration dance, the robot of course, and called my husband. Here's the infamous GQ shot. Thanks Justin!

Zelma Rose in GQ!

If you are on Instagram, follow along with us and take a peek at the GQ feed.  There's some pretty gorgeous stuff on there! 

Happy Tuesday (I took yesterday off)

xo

Lisa

Style File 5.24.13 Red White & Blue Summer Favorites

With Memorial Day on Monday, summer's trend of red, white & blue is in full swing through July. I love classic style and few things evoke a more classic vibe than red, white and blue. Whether stripes, stars, or solids, you can't go wrong when choosing from this Americana palette for your closet or home. I was especially inspired this week during my visit to the Di Rosa Preserve when I spied a piece by artist Packard Jennings. Today's Style File all fell into place after that.

1. Clogs // 2. Bow Tie // 3. Bag // 4. Blanket // 5. Necklace // 6. Book // 7. Jumpsuit // 8. Sculpture // 9. Necklace //

Enjoy the long weekend!  

xo

Lisa

In the Studio 5.22.13 Prepping for Renegade Craft Fair

I don't get the chance to do many shows during the year. Zelma Rose keeps me busy in the studio most of the time, but the one show I never miss is Renegade Craft Fair. I've been doing the summer and holiday shows for 3 years now and I simply love RCF. My friend Kristen of PF Candle Co. travels up from Long Beach to share a booth with me and we always have a great time. It never ceases to fail that we always come up with some crazy new display and this year is no exception. I am planning a new backdrop and sign for Zelma Rose this year and it is time to get started. Along with working on display, I also need to get moving on what product I am going to bring. This time of year is busy because while I am getting my usual orders out, we are also planning for the fall and holiday season. I thought I would let you in on some of the items I am planning on bringing along to Renegade and guessing will be popular gifts come holiday time. Let me know what you would like to see in person July 27 & 28!

Zelma Rose Heart Necklace: I'm guessing Red & Gold will be big this fall.

Double Arrow Necklace.  My Favorite!

Blue Ikat Pocket Square: Great piece to add some color to your fall wardrobe

Arrow Pocket Square and Bow Tie. Perfect for fall weddings and late summer celebrations

Galaxy Cross Stitch Necklaces. Just the right amount of sparkle

Our newest addition to the Zodiac Collection: Hand illustrated constellations under glass

One of our most popular pieces, the Big Dipper Necklace

Now Hear This 5.20.13 7x7 Has Local Handmade Love

Confession time...I keep a list of milestone hopes next to my desk. It's a simple list, but I am a believer that you have to put what you want out there into the universe. No use holding on to your wishes, personal or business so tightly. I have found that when you share the dreams you have for your business, you engage others in that dream too. And isn't that just much more fun? I keep a little list of publications that I am just dying to get Zelma Rose into. There are the big boys, like the New York Times, GQ, InStyle, and of course Martha Stewart Weddings, and then there are the locals that I read everyday and are very dear to my heart. Last year I was lucky enough to be in San Francisco Magazine, and back in February I was featured in the Style section of the San Francisco Chronicle...totally blew my mind! This Friday I got a huge surprise and got to cross another of my favorite local haunt off my list.  7x7 included Zelma Rose in their 7 Favorite Things. I love this column and did a little victory dance when 7x7 tweeted the link.  Huzzah!  Score one for ZR!  And 7x7, there are about 49 things we love about you!

Thanks so much 7x7 for making my day!  I love hometown press. Nothing beats the feeling of seeing what you do everyday pop up in something you read everyday! The Bold Italic and Asterisk, you are still on my list!

Happy Monday

xo

Style File 3.17.13 Alt Summit!

I was so excited a few months ago when Alt Summit asked Zelma Rose to contribute to their Alt for Everyone Conference Gift Bag! If you don't know Alt, they are the go to resource for bloggers, offering incredible conferences, online classes and blogging support that can't be matched. I was lucky enough to attend Alt Summit in Salt Lake City this past January as part of my blogging life for Let's Neighbor. I had a great time meeting incredibly creative and intelligent women from all across the country and even got to attend a lovely dinner hosted by one of my favorite companies, The Land of Nod. Besides being host to incredible conferences, Alt is also known for their legendary gift bags. We were tickled to be among the artists and companies selected to be included in Alt for Everyone, Alt's first online conference, which started yesterday! While I won't be participating in Alt for Everyone as a blogger, I will be at Alt SF July, 18. I can't believe Alt is coming to San Francisco! I'll be there representing Let's Neighbor, along with talking up Zelma Rose. If you are there, please say hello!  See you in July!

This week's Style File is inspired by the iconic Alt logo and is all things black, white and yellow. Strong, sunny, and modern, these colors just scream a good time. Happy Friday!

xo

Lisa

1. Tea Towel // 2. Shoe // 3. Bag // 4. Chair // 5. Alt // 6. Necklace // 7. Shirt // 8. Shoe // 9. Skirt

In the Studio 5.15.13 New Zelma Rose Bow Tie Benefits Mental Health Services for Veterans

I grew up around army green. My dad is a veteran, his dad, and we always had an army blanket packed in the car trunk for emergencies.  As you know, ZR is obsessed with all things utilitarian and army blankets and fatigues are about as functional as you can get. I love the feel and worn quality to vintage army fabric.  It is soft, tough, and carries with it an incredible story.

When working on some new designs for 2014, I couldn't help but think of how Zelma Rose wanted to give back in 2013.  Last year, we donated a percentage of proceeds from our holiday sales to the Red Cross for Hurricane Sandy relief.  The campaign was a great success and support from all of you enabled us to make a nice donation at the end of the year. As a former psychotherapist, and daughter of a wounded veteran, I am keenly aware of the traumatic stress and mental health issues facing our veterans not only when the return home, but as they age. While there are quality mental health services available to veterans, they simply cannot meet the demand in a timely matter.  Supporting veteran mental health is critical not only to our veterans themselves, but their families as well. I'm so excited that with every sale of our new Vintage Army Green Bow Tie, $10 will be donated to supporting Veteran mental health services. The Bow Tie went up on the website last week and the response has been really positive. Every single Army Green Bow Tie is different, as each one is made from collected vintage army fatigues, that I repurpose into a Zelma Rose old fashioned self tie bow tie.

Zelma Rose Vintage Army Green Bow Tie

Zelma Rose Vintage Army Green Bow Tie

Zelma Rose Vintage Army Green Bow Tie

Zelma Rose Bow Tie Packaging

Zelma Rose Bow Tie Box

As always, I'd love your thoughts!

xo

Lisa

Original photography, art direction + styling for Zelma Rose by Lisa Anderson Shaffer

Now Hear This 5.13.13 The Great Gatsby is Roarin' in San Francisco

A few months ago, friend and designer Stephanie Bodnar of Honey Cooler Handmade approached me with an idea.  With the May date set for the much anticipated release of Baz Lurmann's The Great Gatsby, Stephanie was dying to show off some of the local dapper and Gatsby gorgeous San Francisco designers and hot spots. San Francisco was indeed roarin' in the twenties and the style has endured in a city where vintage inspired design and craftsmanship is on the rise.  Needless to say, I loved the idea and was in! We were lucky enough to gather some of our favorite people together for a photo shoot at Trick Dog, one of the newer and right now hottest spots in SF. With a mix of new and old the photos are a reminder that classic style is always in fashion and San Francisco is the greatest place for designers and local movers and shakers to collaborate and have some fun.

Photos are courtesy of the talented Antonette Streeter. Hair and makeup, Rebecca Taff. Fashion Styling, Dominique Guillen. Lipstick, Franklyn Street Stick courtesy of Elizabeth Street Cosmetics. Location, Trick Dog, and thanks to our gorgeous model Ukushu Khrystyna, and Trick Dog's own bartenders Morgan Schick and Chad Arnholt. The fashion is courtesy of Honey Cooler Handmade and Paul's Hat Works. Zelma Rose supplied the bow ties, pocket squares and Ukushu's cross stitch necklace.

Antonette Streeter Photography

Antonette Streeter Photography

Antonette Streeter Photography

Antonette Streeter Photography

Antonette Streeter Photography

Antonette Streeter Photography

Antonette Streeter Photography

Antonette Streeter Photography

Antonette Streeter Photography

Antonette Streeter Photography

Antonette Streeter Photography

What are your dapper plans for spring?

xo

Lisa