Saturday, January 1, 2011



Well, it's official, we have entered a brand new decade.  May the next ten years be filled with peace, love, happiness, health and wealth. And I suppose some killer fashion couldn't hurt either!

As I enter the new decade and January fills my days with thick San Francisco fog and more rain than I would like I'll be busy working away on new designs for Zelma Rose. Inspiration will come from the indoors this time of year and I'll be visiting friend's studios and San Francisco museums to draw ideas for spring and summer.  Can't wait for the Balenciaga Show in March at the De Young!  


Things to look for at my shop over the coming months...

1. Valentine's Day Gift Bundles

I'll be combining some of my most popular infinity scarves and pendant necklaces into specially priced gift bundles for your Valentine.  As always, bundles will arrive ready for gift giving.

Lorraine Infinity Scarf & Plaid Tartan Pendant Necklace
Alanna Infinity Scarf & Plaid Pendant Necklace

2. Letterpress Numbers and Letters

Over the years I have been fascinated by letterpress.  Okay, so I am kind of obsessed with font and letters and numbers of all shape and sizes.  We have an ongoing collection of vintage letters at home, growing in size, in the hopes of creating the most perfect alphabet someday.

Look for letters and numbers to show up in my designs for spring and summer.  I think they will make great pieces.  I am hoping people will be inspired to represent their last name, lover's name, the number of people in their family, and their lucky number. 

3. Zelma Rose Bridal

Finally! I have been sketching and collecting goodies to start a bridal collection for the past year.  I am so excited to have a gathering of beautiful vintage materials to work with.  

Classic bridal palette. Don't forget my favorite material...nude tulle!

Some of the lovely vintage adornments that will be part of my bridal collection.

Vintage and new feathers will add movement and interest to the cockades.
When it comes to bridal, versatility is key.  Ribbon Cockades will be created to be worn in a multitude of ways.  Pieces can travel from head to waist to toe and be worn by the bride, bridesmaids, and flower girls.  Hey, don't leave out the guys!  Cockades make beautiful boutonnieres.  

Well, that's all for now. Of course I'll keep you up to date on the latest at my shop and my adventures.  Remember free shipping continues through January 5, 2011!

More to come soon,